Meet The Team

THE ENTREPRENEUR SHIP 2024 ARE

  • Will Lomas - Crew member of The Entrepreneur Ship 2024

    Will Lomas

    Married, father of three who is involved in property and a family office.

    What's been your biggest adventure to date? Travelling around South America and rowing for 24hrs with our coach Duncan Roy!

    What are you most looking forward to on this challenge? And dreading?
    Looking forward to the sunsets and seeing the finish line. Dreading cleaning the underside of the boat.

    How do you plan to celebrate at the end?
    Catherine's on the beach. for a very long lunch with family and friends.

  • Adam Hardman - Crew member of The Entrepreneur Ship 2024

    Adam Hardman

    Husband. father of two children. and owner/director of The Housekeeper Company.

    What's been your biggest adventure to date? Travelling around sub-Sahara Africa on my own for a year and a half.

    What are you most looking forward to on this challenge? And dreading?
    Looking forward to some big seas, and watching Will wash the underside of the boat. Not sure about rowing without being able to see what's in front!

    How do you plan to celebrate at the end?
    Cuddles with the family and finding out what they have all been up to!

How it started…

Adam Hardman and Will Lomas, the dynamic duo of The Entrepreneur Ship 2024, are embarking on an incredible journey, rowing across the Atlantic in the World's Toughest Row. in ‘Lucy’ their 24-foot ocean rowing boat.

This venture began unexpectedly when Adam's wife volunteered him to replace Will's original partner who had to withdraw. Despite being initially bemused, Adam embraced the opportunity, especially when the chance to participate in the 2024 race a year earlier presented itself. Both Adam and Will, known for their impatience, found the accelerated start date perfectly aligning with their personalities.

Neither Adam nor Will are seasoned endurance athletes, but they share a background in water sports, which they hope will give them an edge in this formidable challenge. Remarkably, their rowing experience was limited to no more than the calm waters of a duck pond until now!

Adam & Will stand next to a training rowing boat

The team's primary goal extends beyond personal achievement; they aim to raise significant funds for UnLtd, a charity dear to both their hearts. UnLtd focuses on finding and nurturing social entrepreneurs who make a tangible impact on local communities and disadvantaged groups across the UK.

So, what drives two friends to tackle a gruelling 3,000-mile OCEAN rowing race?

It's their desire to push boundaries and test their resolve, focus, sense of humour, and physical limits. They're motivated by the prospect of looking back on life, knowing they achieved something extraordinary. Both have faced personal tragedies, reinforcing their belief that life is not a rehearsal. They understand the importance of seizing special opportunities when they arise.

As they face the Atlantic, their ethos is clear: row fast, stay safe, and, importantly, find reasons to laugh along the way. Adam and Will are not just participating in 'The World's Toughest Row'; they are setting out to make memories that will last a lifetime.

How IT’S GOING…

our boat
‘Lucy’

Meet ‘Lucy’

The ocean rowing boat that will be our ‘24-feet home’ for up to 60 days

The boat we will be rowing is a Rannoch 25 called ‘Lucy’ (aka The Entrepreneur Ship). She is a 24-foot ocean rowing boat with a beam of s· 7", purchased by UnLtd from funds raised by Guy and David in their 2021/22 row. At the request of the 2023 solo rower, Sam Glover, the boat was named after Guy's daughter, who has Down's Syndrome.

Lucy will be our home for our challenge. She has two, very small. watertight sleeping enclosures fore and aft and is designed to self-right in the event of a capsize. Being so small, she is built for safety, not comfort, and will be packed with high-tech electronics such as solar panels, navigation and satellite communications equipment. In addition, we will have a water-maker, food supplies, a life raft and a bucket. As you can imagine, the bucket will be an essential piece of equipment, as there is no lavatory on the boat!

Lucy our Ocean Rowing Boat with kit marked out

‘Lucy’ our ocean rowing boat and the the third member of our team

Life On board
AN OCEAN ROWING BOAT

We are aiming to row individually, 2 hours on, 2 hours off, around the clock for the duration of the crossing.

There will be quite a few health challenges to overcome. In the early days, these are likely to be in the form of seasickness and sleep deprivation. Both of which can be debilitating.

Other health hazards include general illnesses and bugs, coping with atmospheric changes, including rain, storms, wind and sun. We also expect to be wet for much of the time. In addition, we are likely to have to endure pressure and salt sores, blisters etc which can lead to real pain in our backsides (literally!).

We are aiming to row individually, 2 hours on, 2 hours off, around the clock for the duration of the crossing.

There will be quite a few health challenges to overcome. In the early days, these are likely to be in the form of seasickness and sleep deprivation. Both of which can be debilitating.

Other health hazards include general illnesses and bugs, coping with atmospheric changes, including rain, storms, wind and sun. We also expect to be wet for much of the time. In addition, we are likely to have to endure pressure and salt sores, blisters etc which can lead to real pain in our backsides (literally!).

The average rower loses 10-15kg, despite trying to eat 6,000 calories a day of freeze dried meal packs and high calorie snacks. We will also be taking a quantity of “wet-rations” – food which doesn’t require rehydration – in case our water-making equipment fails.

Lasse Wulff Hansen solo Ocean rower 2021 before and after photos
Before and after photos of Chris Hames Force Atlantic 2019

In terms of water, the boat will have a solar-powered, electronic water-maker which will be capable of converting enough saltwater into drinking water to meet our needs each day. If this breaks down, we will have a back-up water maker that is manually operated with a hand pump. We understand that the latter is a particularly inefficient process and, after two hours of rowing, we hope that we will be able to avoid having to pump for 30 minutes to get a few sips of fresh water.

In the case of real emergency, where our water supply dries up and we literally have no alternative, the ballast in the bottom of the boat consists of fresh water. This can be used as emergency drinking water but, if we are forced to break the seals and use it, we will be disqualified from the race.

The Entrepreneur Ship 2024 Logo


"Embracing the vast, untamed ocean, we row not just for ourselves, but for a cause greater than us.
Inspired by those who defied the odds before us, we're setting out to prove that with resilience and a shared dream, even the wildest seas can be navigated. This row is our testament to the power of determination and the spirit of giving back. Together, we're not just rowing across an ocean; we're charting a course for change."

- Adam and Will, The Entrepreneur Ship 2024