Why Partner?

Media Exposure

The World’s Toughest Row has a dedicated media team to maximise coverage and exposure around the world.

Official film crews and photographers are present at the race start and finish to capture key visual assets that are distributed all over the globe.

Press releases and video news reels (VNRs) are produced for each team, always ensuring there is a steady stream of content to be ‘consumed’ by global media.

The Entrepreneur Ship 2024 will have technology on board to enable footage to be sent directly from the ocean. This will provide a regular update of our lives on the high seas, providing content that will be immensely valuable for both the media and our sponsors.

Finally, we will employ our own PR professional and launch our own media campaign in Q2 of 2024. This will cover our preparations for the race, including our general fitness training and our planned training rows around Anglesey, culminating in the race itself and continuing through to the Spring of 2025.